Feature activation rate
24% increase
hireEZ
hireEZ
Role
Sole product designer
Duration
Oct 2022 - Jan 2023
Team
1 PM, 6 devs, and the BI team
hireEZ is an AI-powered outbound recruiting platform that helps recruiters find the right candidates for jobs. The pipeline is a space for recruiters to manage their job requisitions and candidates through pre-defined customizable stages/hiring process.
Recruiters weren't moving candidates beyond the initial stage of the pipeline because
1. they were struggling to determine the next step for candidates,
2. candidate organization on the platform misaligned with recruiters' workflows and mental models.
The redesign reduced information density, improved visual hierarchy, and mirrored recruiters’ mental models—making it easier to organize candidates and take the next step.
Before the redesign, candidate cards used most of their space to display static and irrelevant information such as qualifications. Meanwhile, more critical context, such as contact history, was hidden. The redesign introduced dynamic, stage-based content that adapts to where the candidate is in the funnel—helping recruiters focus on what matters and take the right action at the right time.
Candidate organization was redesigned by introducing an additional layer of flexibility—enabling recruiters to create subgroups within each stage. This moved beyond the rigid, linear model, allowing for more granular organization and targeted bulk actions. Subgroups are visually represented with color-coded tags to prompt quick recognition and action.
Both north-star metrics and supporting metrics are tracked and here are the results after three months.
There’s so much more behind this project—deep user research, strategic decisions, roadmap twists, and countless iterations. If you’re curious about the full journey, I’d love to chat and share more!
